B2B Sales Basics: Understanding the Know, Like, Trust Strategy

by | Oct 3, 2022

In this episode, we go over one of the most basic, but also most impactful, B2B sales strategies around. We discuss what we call the “Know, Like, Trust” strategy.

This episode will brief you on the importance of implementing the “Know, Like, Trust” strategy with your cold prospecting and will give you a few action steps on how you can win in these categories with prospects who don’t know who you are.

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