In this episode, James Harper talks about why B2B sales professionals need to focus on elevating their brand to help them increase their cold prospecting efforts. The term “personal brand” is used heavily in marketing, but it’s becoming more and more important in the B2B sales world.
In this episode you will learn:
- How sales professionals are now “creators” and why it’s important you become one
- A few simple ways you can improve your personal brand’s image online
- Why do prospects buy from individuals vs companies
B2B Sales Tips: How To Create A Personal Brand Video
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