Do you struggle with having a long sales cycle? Often you hear content discussing top funnel sales and closing, which is what makes this episode so unique. Today you hear from B2B sales and consulting expert, Steven Norman and we discuss what it’s like to keep the middle of your funnel engaged, especially when you have a longer sales cycle.
In this episode you will learn about:
- How to engage your middle-of-the-funnel prospects
- How to keep your prospects engaged during a long sales cycle
- What it’s like to write and publish a book on sales
- Understanding what it’s like taking the lead from corporate sales to starting your own sales consultancy
To learn more about Steven Norman I recommend checking out his company here. More so, Steven wrote a great book, Future Proof Sales Strategy, which you can find here.