If you’re in B2B sales and genuinely care about your customers buying experience then you’re going to LOVE this episode with Patrick Baynes, CEO of Nerdwise. In this episode, we talk about what sales enablement is and why it should matter to you.
In this episode you will learn:
- What sales enablement means and why it should matter to you
- What a sales enablement program looks like in 2021 and beyond
- How all roads in entrepreneurship lead to sales – which puts more emphasis on why you need to have a great sales enablement program in place.
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