In this episode, we discuss a BIG missed step almost every sales entrepreneur struggles with at some point. We discuss the importance of NOT leading with the features and benefits of your product and service. This might sound backward at first, but you will quickly realize that leading with “benefits and features” is killing deals for you when it gets broken down.
In this episode you will learn:
- Why you should never start off talking about the benefits and features of your product
- What prospects actually care about. It’s not what you think
- Why all great sales calls should be interviews
- How to implement a more relational approach with your cold prospects.
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