Outbound Sales Articles

Let’s Talk About Marketing vs Sales, Ft. Tim Fitzpatrick

In this episode, we dig into one of the oldest business debates in the book. Should you invest in marketing or sales? We speak with Tim Fitzpatrick, CEO of Rialto Marketing, who’s an expert when it comes to marketing strategy. In this episode you will learn:  The...

Is Your Company Setup For Long-term Outbound Sales Success?

In this episode, we discuss setting your company up for long-term outbound sales success. Too many companies focus on "quick" lead generation which cripples their long-term sales goals. In this  quick 15-minute episode you will learn:  Why "quick" is a dirty word in...

How Can A Handwritten Letter Improve Your Sales Process?

In this episode, you will hear from David Wachs, CEO of Handwrytten. In this episode, you will learn how a true handwritten letter can really stand out as a critical touch-point in your B2B sales process. In this episode you will learn: How can a handwritten letter...