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Let’s Talk About Marketing vs Sales, Ft. Tim Fitzpatrick

by james harper | Oct 4, 2022 | B2B Outbound Sales Podcast, Outbound Sales Articles, sales

In this episode, we dig into one of the oldest business debates in the book. Should you invest in marketing or sales? We speak with Tim Fitzpatrick, CEO of Rialto Marketing, who’s an expert when it comes to marketing strategy. In this episode you will learn:  The...

Three Actionable Tips to Improve Your Cold Sales Outreach Messages

by james harper | Oct 4, 2022 | B2B Outbound Sales Podcast, Outbound Sales Articles, sales

Do you ever wonder how to improve your response rate when it comes to your cold sales outreach? In this episode, we talk about one BIG thing you can do to change your mindset and messaging when it comes to your cold outreach. We also give you three action items you...

Could LinkedIn Ads Really Work For B2B Sales Pros? Ft. Anthony Blatner

by james harper | Oct 4, 2022 | B2B Outbound Sales Podcast, Outbound Sales Articles, sales

In this episode, we speak with B2B LinkedIn Advertising expert, Anthony Blatner. It’s no secret that LinkedIn is a go-to platform for sales professionals everywhere, but do we underutilize LinkedIn as a sustainable advertising channel? In this episode you will learn:...

Is Your Company Setup For Long-term Outbound Sales Success?

by james harper | Oct 4, 2022 | B2B Outbound Sales Podcast, Outbound Sales Articles, sales

In this episode, we discuss setting your company up for long-term outbound sales success. Too many companies focus on “quick” lead generation which cripples their long-term sales goals. In this  quick 15-minute episode you will learn:  Why...

How Can A Handwritten Letter Improve Your Sales Process?

by james harper | Oct 4, 2022 | B2B Outbound Sales Podcast, Outbound Sales Articles, sales

In this episode, you will hear from David Wachs, CEO of Handwrytten. In this episode, you will learn how a true handwritten letter can really stand out as a critical touch-point in your B2B sales process. In this episode you will learn: How can a handwritten letter...
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